Eva Machauf photo
Eva Machauf is a New York City freelance designer and art director specializing in print media. With over 15 years of experience in catalog and brochure design and layout, Eva delivers exceptional quality design on budget and schedule.

In the past, she has served as Senior Art Director of the Creative Department at the American Management Association, where she was responsible for the design of over 600 brochures and catalogs a year.

For over 10 years, she has taught classes in design, typography, advertising and portfolio development at the Katharine Gibbs School in New York and at branches of CUNY.

Creative and detail oriented, she trained as a fine artist and holds an MFA in figurative painting from the New York Academy of Art. She has exhibited her paintings in group shows, worked as a set decorator for films and commercials and possesses editorial skills.
  • Ten years of college level teaching experience of students diverse in ability, age and background
  • Areas of teaching expertise include graphic design, concept development, market identification, layout, typography, presentation skills, portfolio preparation and the Adobe Suite, among others
  • Experienced in developing curriculum, course content, advising students, internship opportunity development
  • Extensive professional experience in graphic design and use of associated software.
  • Experience in management and leadership in the corporate environment.

TEACHING EXPERIENCE

Adjunct Instructor
New York City College of Technology, New York, NY
Department of Advertising Design and Graphic Arts
Sept. 2011 to Present

Courses:

Corporate Identity Design– Brand positioning, research and concept development. Logo design, application to collateral, multi-part project presentation, preparation using the Adobe Creative Suite.

Adjunct Instructor

Borough of Manhattan Community College, Music and Art Department
Jan. 2010 to Present

Courses:

Foundations of Digital Design Introduction to principles of design, the design process, typography, Adobe InDesign, Illustrator and Photoshop. Prerequisite and elective.

Full time instructor
Katharine Gibbs College, New York NY
Visual Communications Department
July 2006 to Jan. 2010

Adjunct Instructor
Sept. 2001 to July 2006

Courses:

Portfolio Presentation Portfolio review, multi-part project development, self-appraisal and critique, presentation techniques, resumes, cover letters, job search strategies

Entertainment Design Research, concept development, layout, production and presentation skills as applied to an entertainment industry campaign: Billboards, one offs, DVD packages, style guides.

Environmental Design Design of a complex signage system and brand packaging for a public space.

Graphic Design 1 Target markets, research and concept development. Layout, production (QuarkXPress) and presentation skills as applied to editorial and corporate identity design.

Pre-Press Preparation of print-ready files, printing techniques, ink and paper properties.

Typography 1 Introduction to typographic design and layout, basic computer skills and QuarkXPress.

Typography 2 Design hierarchy, complex page layout, multiple page documents, QuarkXPress Design Elements 2D Design for the 3D environment: signage, display and packaging.

Illustrator 1 Basic instruction in Adobe Illustrator, application to design problems.

PROFESSIONAL EXPERIENCE

Art Director, Designer
eM Design, New York, NY
2000 to 2011
Art direction, design, and production for print and web. Clients include:
  • AMA Enterprise: posters, flyers, brochures
  • New York City Law Bar Association: Catalogue design
  • Practising Law Institute: Annual Report design
  • Dale Carnegie Training: Marketing materials for public speaking conferences.
  • McGraw-Hill: Direct response brochures for Professional Book Group
  • www.tonydeblasi.com: artist web site
  • www.tinozago.com: artist web site
Senior Art Director
American Management Association, New York, NY
1997 to 2000
Worldwide, membership-based company offering business education and management development programs for individuals and organizations.
  • Managed the art and design capabilities of AMA’s seminar division, creating 200 new (and 600 revised) promotional pieces a year.
  • Supervised and reviewed designs submitted by staff of six designers and graphic artists, as well as contracted talent.
  • Developed creative concepts with marketing department and copy staff.
  • Controlled and authorized design and equipment expenditures from budget of $185,000.
Art Director
American Management Association, New York, NY
  • Oversaw and art directed all Professional-Technical Division catalogs, brochures, ads and posters. Revenues increased 94% during this period, from $48.5 million to $94 million.
  • Collaborated on concept development with marketing and copy staff.
  • Supervised 3 staff graphic artists, hired and directed outside design and graphic help.
  • Facilitated transition to digital output, Developed standards, processes and techniques to maximize creativity in 2, 3 and 4 colors.
Graphic Artist
American Management Association, New York, NY
1990 to 1991
  • Executed layouts and created designs for brochures and catalogs, traditionally and on the Macintosh.